One thing many SEOs still underestimate is the amount of damage a backlink strategy can have on websites.  With new Google updates coming faster than ever before, it’s also clear that you simply can’t afford to let a lack of planning be the cause of all your SEO efforts being for nothing.  What I’m going […]

Press releases or public relations backlinks, aka PR links, tend to be one of the strategic SEO tactics that many people both underestimate and often get completely wrong.  It’s not just a link scheme where you try to get a backlink from any random news or press website.  Those methods of just accepting any kind […]

Every strategic link-building process has to involve a variety of links to achieve a natural-looking and diverse backlink profile.  A lot of planning has to go into this process, and one way you can improve how you build links is through editorial backlinks.  What I want to show you in this blog post is precisely […]

One of the areas of SEO where I’m super fussy and selective is backlinks. I have a team to manage my own PBNs because my experience with outsourced services has always been pretty poor.  I tried doing the same with guest posting, but I quickly learned that the amount of work and effort involved in […]

Outreach is generally my favorite kind of link-building campaign because it delivers the most consistent results and is a Google update-proof strategy.  That is if you get the right quality control process in place.  In my experience, the problem most people face with link-building outreach is that they don’t have the time and resources to […]

Building backlinks for businesses in the real estate industry has some significant advantages compared to other niches. Over the 15 years that I’ve been doing SEO, I have found that with the right approach, it can be a lot easier to do search engine optimization for real estate websites than other niches.  However, it does […]